SWC is the younger more aggressive and edgy brand of Sir William Collection.
Featuring t-shirts and other accessories emblazoned with the SWC logo.
SWC follows The collection follows the Bushido Code, which are the Seven Virtues :
- GI – Right Action, Duty
- YUUKI – Courage
- JIN – Benevolence
- REI – Politeness or Morality
- MAKOTO – Truthfulness
- MEIYO – Honor
- CHUUGI – Loyalty
The color orange is always the central theme for the accessories:
In Confucianism, the religion and philosophy of ancient China, orange was the color of transformation. In China and India, the color took its name not from the orange fruit, but from saffron, the finest and most expensive dye in Asia.
Orange is closely associated with Hinduism and Buddhism, and are commonly worn by monks and holy men across Asia. In Buddhism, orange was the color of illumination, the highest state of perfection. In ancient Egypt, artists used an orange mineral pigment called realgar for tomb paintings. The House of Orange-Nassau was one of the most influential royal houses in Europe in the 16th and 17th centuries. In Europe and America, orange is most associated with amusement, frivolity and entertainment. In this regard, orange is the exact opposite of its complementary color, blue, the color of calm and reflection. Orange is the color most easily seen in dim light or against the water.